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CUSTOM HAT PROGRAM


Our Commitment is to the absolute best quality and service that we can possibly achieve today, tomorrow, and for as long as we are in business. That is our Standard and is also why we bear that word as part of our name. We are committed to conducting business the right way each and every day, and are committed to treating our customers and employees with respect, honesty, and integrity.

 

 

 

Our story began as the "stereotypical" American Dream. We always wanted to bring our ideas for products and services to life. We wanted to own our own business and we wanted to create.  But for years and years we didn't know how or what it would be, we just wanted it to be. Just dreaming doesn't get you very far though and for years and years we just had ideas. We were dangerously close to only ever having that; just great ideas. It wasn't until a mentor said one day "hey that's a really cool idea, let's make it" that we took our first real actionable steps on an eventual dead end golf product. The words "let's make it" were a simple yet extremely powerful spark of empowerment that set us on a several year journey of taking little steps, experimenting, researching, grinding, learning, striving, and growing. Those 3 little words catapulted us from being dreamers to being doers. Without that encouragement who knows where we would be today. So for that we are forever grateful!

 

FOUNDED ON INNOVATION

 

The first idea we had for Union Standard was a good one: let's create something that has never been done before and make an engraved wooden patch hat.  The first generation of our wooden patches was a layered patch with 4 black rivets, a full grain leather backer, and an engraved wooden patch that came in 3 wood types.  We absolutely loved our first patches and are forever grateful to have found a design that would get us off the ground and take us from first year losses to an organization that creates jobs and sustains our families.  However, as Union Standard began to find quick success in retail, online, and custom headwear spaces it quickly became evident that we had created a monster.  Every aspect from supply chain, to production, to training of new staff, to quality control, to production efficiency was like running uphill both ways with a 50 lb sack of potatoes.  It was hard work to make the riveted patches from scratch and it wasn't very scalable.  The process was too laborious and it wore on our production staff.  It was also not a process that allowed you to put your foot on the gas when needed to catch up.  It was just too involved and too slow. Our rocketing growth was stifled in years 3 and 4 because we simply couldn't make the product fast enough.  It was a constant fight to keep up.  It simply wasn't sustainable.  Fortunately, we had been floating an idea for a couple years to create a flexible wooden patch that could be adhered to the hats instead of riveted.  For a long time we thought it was merely a pipe dream and would not be possible.  However, the more you dig the more you learn and we eventually stumbled upon some unique innovations that made our flexible rivetless wooden patches possible.  We worked tirelessly on the idea with many iterations that didn't quite work or look right.  It took a few years but we finally broke through and not only created flexible rivetless wooden patches but improved our overall engraved aesthetic during the innovation process. Our patches are made entirely from scratch in house right here in Arizona. There is literally nothing like our wooden patches on the market and we're very proud of that.